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Black Friday fever sweeps through Europe: e-Commerce makes huge wins

27 November 2018

Black Friday turned into Black Week

“We process transactions for over 8,000 online stores across 33 European countries, and our data analysis has revealed a few interesting insights.” says Neha Mirchandani, CMO at Clearhaus. There were 129% more transactions on Thanksgiving, as compared to Thanksgiving last year - and it’s not in celebration of the American holiday, but because many online stores ran Black Friday campaigns earlier than usual this year. Transactions on Black Friday were 361% higher than the 2018 daily average, and the shopping frenzy continued over the weekend.”

36,7% increase in average order sizes

The “Black Friday effect” had a positive impact not just on transaction numbers, but also on order sizes. Average order size for European online stores is €71.3, which increased to €97.5. on Black Friday.

Graph: Average order size

Clothing, shoes and accessories were the most popular Black Friday purchases, followed by books and electronics.

Graph: Popular categories

Deal-hunters stayed up through the wee hours of the morning

European shoppers were ready to buy as soon as the clock struck midnight. On Black Friday, online shops received 69% more orders between 00-06 compared to an average day.

Graph: Hourly transactions

Mobile continues to grow in importance for online stores, as 22% of online transactions were made on smartphones. “Shopping through mobile payment methods like Apple Pay also experienced an increase on Black Friday” says Thomas Jensen, CEO, QuickPay, which is one of Clearhaus’ partner gateways.

Graph: Shopping from devices

Cyber Monday emerges

Cyber Monday isn’t as big a day for European e-Commerce as is Black Friday, but it is starting to gain traction. Clearhaus’ data reveals that online transactions on Cyber Monday were 77% higher than the daily average in 2018. Furthermore, Cyber Monday in 2018 saw 57% more transactions than it did last year.

Graph: Transactions in 2018

Clearhaus is a payment institution and acquirer with a Europe license. Clearhaus makes it quick and easy for merchants to accept payments with Visa, Mastercard, and Apple Pay. Using Clearhaus, merchants can get up and running in 1-3 days with best-in-class support and access to all transaction data. Clearhaus serves 7,500+ merchants in 33 countries across Europe with simple, secure payment solutions at competitive prices.


Neha Mirchandani Clearhaus A/S +45 82 82 22 00

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