YarnLiving | From local hobby project to global e-commerce success
In recent years, Denmark has established itself as a hub for online yarn sales, with several major players making their mark on the market. Among the most notable is YarnLiving, which has customers worldwide. Despite increasing competition, the company manages to stay ahead and develop the business, which Clearhaus has helped support for 10 years.
YarnLiving is a remarkable Danish success story in e-commerce. The webshop was founded in 2015 by Janne and Claus Wolff Linde, who were juggling a career as a management consultant and pilot with a burgeoning business.
With a passion for knitting and a keen eye for e-commerce, YarnLiving has rapidly expanded. Today, it is one of the leading webshops for yarn and knitting supplies in the international market, achieving a turnover in the triple-digit million range.
The company boasts one of the world’s largest assortments, serves customers in both Europe and the USA, and employs 40 people. YarnLiving’s growth journey has been extraordinary, and it now operates 15 webshops globally, with 75% of sales being sent abroad.
The challenge for YarnLiving
When YarnLiving started in March 2015, they faced the challenge of finding a reliable acquirer for Visa and Mastercard. As a new player in the market, it was essential for them to find an acquirer that could also handle international payments, since their ambitions extended beyond Denmark’s borders.
The acquirer needed to integrate seamlessly with their existing payment gateway Quickpay, and the solution had to be user-friendly and attractively priced. YarnLiving chose Clearhaus and thus became one of the first customers of the newly started acquiring company.
Choosing Clearhaus
According to YarnLiving, selecting Clearhaus as their acquirer has been essential for their business growth.
“Clearhaus has been an essential partner in our growth journey,” says founder Claus Wolff Linde. “They have ensured our liquidity and stability throughout, allowing us to invest at the right times. Their technology and customer service have enabled us to concentrate on our core business and growth without the worry of payment processes.”
The value of Clearhaus
As a result of collaborating with Clearhaus, YarnLiving has seen significant growth, both in Denmark and internationally. Approximately 30% of turnover comes from transactions processed by Clearhaus, highlighting the importance of a dependable acquirer.
“We have never had issues with Clearhaus. It simply works. Even during busy times like Black Friday, we experience no problems. It is a pleasure to collaborate with a partner that provides such a high level of service and reliability. Their operational dependability and prompt payments make them an ideal partner for us,” he says.
