Whiteboard Wednesday #5: How to Optimise Checkout Flow | Clearhaus Learning
Your check-out flow is an essential part of the shopping experience in your online shop - that’s why it is important that you optimise it.
QuickPay’s Kristian Benee walks you through 3 things that are important to take into account if you want the best possible check-out flow. He’ll touch upon payment methods, payment window and the number of steps in your checkout - see what he has to say here!
Welcome to Whiteboard Wednesday. My name is Kristian, and I’m from QuickPay. Today, we are going to talk about how to optimise your checkout.
It is important to optimise your checkout flow to make sure that you have the highest possible conversion rate, and to make sure that your customers can pay with the method that they prefer.
The first step is to select the appropriate methods. So you can see here the flow, where you have the e-Commerce store at the top connected to the gateway, which connects to various methods. And you have to design it, so it fits your customers and the products you sell. So if you sell very expensive products, you have to have payment methods with high credibility, and smaller products and services perhaps convenience is the major part.
So, you have to design different methods from cards, Visa and Mastercard to smartphone solutions like Apple Pay, MobilePay in Denmark, or completely other solutions, like Klarna, Sofort, and so on.
The next step is to minimise the steps in the checkout flow. So, the first thing you can do is use one-click payments. With one-click payments, the customers save their card information directly in the shop, so they only have to fill it out once, and the next time they just log-in to the shop, and then they can pay without filling it in. And all the data is stored securely at the gateway.
Other solutions today is more instant checkout solutions, where you get the shipping and address information directly from the payment method, so your customers only have to go through one step in the checkout process.
The last part is designing the payment flow. Normally, we say that large brands, known brands for the customers, can design their payment flow a lot more than the smaller brands. Using the regular payment window, you can design it to completely look like your shop, or you can use an embedded solution, where the customer fills in their payment information directly in your shop.
If you are a smaller brand, less known, perhaps you want to use the payment window known for a gateway, where customers are used to paying in a payment window just like this.
Thanks for watching. I hope you can use this to help optimise your checkout flow and continue watching the other videos.